Don Norman writes about the pursuit of good aesthetic design. Actually good design in general. I tagged this as Ecology because one of the main aspects of good design is creating objects that are not only useful, but engage people. If a product can keep us engaged we will be less likely to throw it away to trade for a new, similar product. If we don't throw as much stuff away there will be less waste and less industrial pollution. Don Norman calls this 'emotional design'.

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